Spurred on by the growth of mobile devices, social gaming is one of the most engaging and popular activities across screens of all sizes. According to a report by Newzoo, players around the world spend on average one billion hours daily playing games. Putting things into perspective, that’s more than five times the amount they spend on YouTube or Facebook.

Multi-player gaming is currently about plugging in a head set and being informed of your mother’s past activities by a bunch of strangers. It’s better with friends and in person.

The new profile of the devoted gamer puts casual playing into a new perspective. Focus is shifted on consumer psychology and on elaborating downloadable games which encourage renewed marketing strategies.